Global Journal of Economic and Finance Research

This article studies Canva as a Born Global firm, and finds the ways in which digital platform-based business model facilitating an expeditious and enduring internationalization from inception. Based on the Born Global perspective, this paper examine Canva’s early internationalization, global orientation, knowledge-based resources and innovation-oriented strategies. Drawing on secondary data from company reports and industry sources, the article examines Canva’s worldwide user expansion, localization strategy, digital marketing tactics, ecosystem models for platforms and revenue status to speculate its global prosperity. The results suggest that Canva offers a fit with the Born Global attributes. Something amazing about it is that the company was global from day one, it reached a global footprint through a SaaS based product on the cloud and they build internationalization into their platform from the very beginning. Localization, network effects, partnerships, and innovative technology have accelerated Canva’s growth. The growth in revenues also illustrates how the company has been able to translate widespread global acceptance into solid commercial performance. The study contributes to the Born Global literature by demonstrating how digital platforms and AI-mediated innovation are transforming internationalization in the digital economy. Canva's situation provides a learning opportunity to academics and practitioners who are looking to make sense of early international initiation strategies in technology-based enterprises.

Born Global Firms, Digital Platform Internationalization, SaaS Business Model, Global Market Orientation, Innovation and Knowledge-Based Resources

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