Global Journal of Economic and Finance Research

This research examines the level of awareness and comprehension of the Sustainable Development Goals (SDGs) among rural communities in Jigawa State, Nigeria—an area characterised by high poverty levels, low educational attainment, and inadequate infrastructure. Utilising data gathered from a cross-sectional survey involving 400 participants from selected rural local government areas, the study evaluates familiarity with the SDGs, the specific goals that are most recognised, and the primary channels through which information is obtained. Findings reveal that 62.5% of participants claimed to be aware of the SDGs; however, this awareness is unevenly distributed, being more prevalent among younger, male, and more educated individuals. Recognition is highest for goals that directly tackle local issues—such as SDG 1 (No Poverty), SDG 2 (Zero Hunger), and SDG 3 (Good Health and Well-being)—while more comprehensive or global objectives like SDG 13 (Climate Action) and SDG 17 (Partnerships for the Goals) received lesser acknowledgement. Media and government programs emerged as the most commonly mentioned sources of information; nonetheless, the study highlights notable gaps, particularly among women and those lacking formal education. These results emphasise the necessity for inclusive, community-oriented, and culturally relevant awareness campaigns. The paper suggests enhancing the use of local languages, bolstering community media channels, involving traditional leaders, and incorporating SDG education into school programs. By overcoming these barriers to communication and inclusion, the study provides critical insights for policymakers, NGOs, and development stakeholders seeking to enhance grassroots participation in the global development agenda and accelerate progress toward the 2030 SDG targets in marginalised rural areas.  

Sustainable Development Goals (SDGs), Rural Awareness, Jigawa State, Nigeria, Community Engagement, Gender Disparities, Educational Inequality, Climate Action, Poverty Reduction

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