Global Journal of Economic and Finance Research

The global halal product sector is experiencing significant growth, driven primarily by the increasing Muslim population and a rising consumer preference for products that are safe, of superior quality, and compliant with Sharia principles. Notwithstanding Indonesia’s position as the country with the largest Muslim population and the pivotal role played by Micro, Small, and Medium Enterprises (MSMEs) within its national halal industry, their contribution to global halal product exports remains limited to approximately 3%. Employing a narrative review methodology, this study aims to elucidate the principal challenges, emerging opportunities, and strategic interventions pertinent to enhancing the competitiveness and international market penetration of Indonesian Halal Micro, Small, and Medium Enterprises (MSMEs). The findings underscore the importance of strengthening branding mechanisms, harmonizing international halal standards, enhancing product quality, and securing robust governmental support in certification processes and promotional activities. Through the implementation of targeted strategies, Indonesian halal MSMEs demonstrate considerable potential to augment their share within the global halal marketplace. This research provides a foundational reference for policymakers and industry stakeholders in formulating effective policies to strengthen Indonesia’s global halal trade position.

Global Market, Halal Certification, Halal Products, MSMEs.

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